Business Sync

Overview

Business Sync is a Saudi company that designs and builds websites and smart mobile applications. I managed their paid and organic digital marketing for a year and a half, covering Google Ads, social media campaigns, content and reporting for an Arabic-speaking B2B audience.

The challenge

The company needed a steady flow of qualified enquiries from businesses looking for web and app development, without letting advertising costs grow out of control. Earlier campaigns had reached people, but too many of the clicks were not turning into real leads.

What I did

• 1

  Rebuilt the Google Ads account around intent-driven search campaigns with tighter keyword match types and negative keyword lists.

• 2

  Wrote and tested Arabic and English ad copy and landing-page messaging focused on the services businesses were actually searching for.

• 3

  Set up conversion tracking so every quote request and call could be traced back to the campaign that produced it.

• 4

  Ran a consistent social media content plan that showcased projects, services and client results to build trust.

• 5

  Reviewed performance weekly, moving budget away from low-intent audiences and into the campaigns that produced enquiries.