Ideal Future

Overview

Ideal Future designs and builds digital products that drive impact and growth. As part of the team I handle brand visuals, social media graphics, marketing content and campaign management, and I increasingly use AI-assisted workflows to produce and organise content faster.

The challenge

A growing technology agency needs a constant stream of professional, on-brand content across its website, social channels and campaigns, while keeping the internal team focused on client work.

What I did

• 1

  Created a consistent visual language for social media, presentations and marketing materials that matches the dark, modern style of the brand.

• 2

  Planned and produced campaign content across Google Ads and social media, aligned with the agency's service launches.

• 3

  Introduced AI-assisted research and drafting workflows to speed up content production without losing the brand voice.

• 4

  Organised assets, templates and documentation so new content can be produced quickly and consistently.